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Dynamic email marketing material revealing various items to different subscribersPredictive suggestions suggesting items before consumers searchAutomated campaigns activated by particular behavioral signalsReal-time budget allowance to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, surpassing common campaign standards.
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